August 20, 2019

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The Dog Days of Summer

August 20, 2019

So it's hot outside...really hot.  But your sales are starting to cool off as children start returning to school. Here are a few tips for maximizing the last weeks of your busy season, while looking forward to all that the Fall brings for your business.

 

1-  Stay open during peak hours. Although your student employees may be returning to school, it is important that you have someone if not yourself, staff the counter. You are still paying the rent & utilities. Why lose the opportunity to to add some cash to the register?

2-  Feature a "Back to School" special flavor. Besides adding a little excitement & enhanced sales, this could be the chance to test a new addition to next years permanent menu.

3-  Offer a sneak peak "Ask Me About"...for your fall flavors. Pumpkin is already hitting store shelves in every product imaginable, from coffee to pies & candy. Capitalize on creative interpretations of the flavors of the season: apple, cinnamon, cranberry, pumpkin, gingerbread, peppermint & more. (Check out Gil's Wholesale Distributors Green Mountain Natural Flavors at https://www.gilswholesale.com/ice-cream-and-italian-ice-products)

4-  "Batter Up!" Team up with a local Little League for after-game treats, or with local schools to develop a special fund-raising night for their programs.  Once someone discovers your location and delicious offerings, they will be 40% more likely to become a repeat customer...even after the promotion is over. 

5-   While its fresh in your mind, spend downtime analyzing what you did right and did wrong this season. Staffing, menu, pricing, toppings, product offerings, promotions...etc. Take notes so next year you are ready to hit the ground running with an effective strategy.

 

Gil's Wholesale stocks a huge selection of syrups & bases to make your own Ice Cream, Italian Ice & Gelato, including a gourmet private label line for unique flavors without the cost of new product development.  We also carry a huge selection of waffle & cake cones, rainbow sprinkles, crushed fruit & candy toppings, chocolate & peanut butter syrups, flavored bases, nuts, cherries, spoons and all of the paper & plastic serving, manufacturing & packaging products you will ever need to run a successful Ice Cream, Gelato or Italian Ice business!  

 

Over 40 years of personal service & product expertise.

Gil's Wholesale Distributors

322 W Oak Lane Glenolden PA 19036

610-237-6500 

www.GilsWholesale.com      www.IceCreamSuppliesWholesale.com

 

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